Works in
Digital Marketing
- Helaman Oliveira
Open to Work (Internship 2025)
Now aspiring to join a dynamic team as a marketing intern, where I continue to learn, grow and contribute meaningfully.
Nice to Meet You!
My name is Helaman Oliveira. I’m a passionate digital marketing professional and student with 3+ years of practical experience, having managed over $260,000+ in ad spend across multiple platforms such as Google and Meta Ads, led multi-functional teams and helped clients achieve success in over 50 different projects. My background in both independent projects and team leadership allows me to adapt quickly, while I seek to bring an analytical and a data-informed approach as well as great energy to every project, consistently turning marketing complexities into measurable wins. I believe in honesty, proactivity, dedication and initiatiave as core professional values.
Career Highlights
Revenue Generation
- Managed 8+ projects generating more than $750,000 in revenue in just 6 months.
- Achieved ROAS (Return on Adverstising Spend) ranges of 5-11x
Campaign Performance
- Created and optimized 150+ successful campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
- Reached up to 70% conversion rates in lead generation
- Achieved up to 8% conversion rates in sales campaigns
Digital Transformation
- Created WordPress websites and landing pages, increased digital traffic by 1000%
- Boosted phone calls and WhatsApp messages by 300%
- Contributed to a 40% increase in company revenue
Team Leadership and Training
- Led a team of 5 members across different disciplines
- Provided 270+ hours of proficiency training to new team members
- Collaborated on digital marketing strategies for 20+ different projects
- Conducted over 72 brainstorming meetings using data analysis
Marketing Technology Integration
- Designed and implemented 200+ easy-to-read dashboards
- Created MarTech solutions integrating marketing and customer service tools such as CRMs, email campaigns and website services in over 8 projects
- Developed marketing automations that increased customer engagement in 20%
[your company's goals come here]
Portfolio
Sofsol Water Heaters
Google Ads • WordPress • Content Creation • SEO
This project was done while I was working at Sofsol office, in Brazil.
Sofsol is a water heating company that provides high-ticket services and
products for customers in São Paulo, Brazil. The project of designing this
website started when I identified their need to build digital presence. The
website was 100% designed by me including the text for webpages and much of the visual content was created using Adobe Photoshop. It was built in WordPress, and some SEO was also done. All the content is mobile friendly.
Aesthetics and Wellness
Meta Ads • WIX • Social Media Marketing • WhatsApp
Aesthetics and Wellness (Estetica e Bem Estar, in Portuguese-BR) is a wellness company in Brazil that had as objective to increase customer acquisition in a recently opened location. Because most of their audience was more actively using social media such as facebook and instagram, I created the marketing campaigns focused on these channels and we had great success. The website was created by me and I also provided ideas for all the content of the pages and wrote several parts of it. At that time, AI wasn’t available yet.
Teatres - Oratory with Teather Techniques
Google Ads • WordPress • Video Editing • Content Creation • WhatsApp
Mauai, the owner of teatres seeked me with the objective of increase customer acquisition. After analyzing his case carefully and his market, I proposed we could concentrate our efforts offering individual mentoring to individuals looking activelly on Google how to improve their public speaking skills. This project made me stretch my skills to maximum using many tools in my marketing tool box and enganing in activities such as copy writting, video editing, web design and campaign management while using a tight budget.
Fala Bebê - Baby Talk
Google Ads • Meta Ads • WordPress • Online Sales
Fala Bebê Dream (or baby talk) is a digital product focused on helping parents that are struggling in helping their young children to start talking. The online course and complementary materials created during the 2020-2021 pandemy period helped over 20,000 families to help their children in their speaking difficulties. I was hired to help boosting online campaigns in meta ads and google ads and provide strategical direction to the in-house team in their efforts to increase sales and promote the growth of the company. I conducted market research and collected several pages of information about the target audience and them provide specific direction to the internal team as well as created meta ads and google ads campaigns and set up advanced conversion track.
Social Media Sample Content
Canva • Content Creation • Studies
These samples where made as part of my certification in social media marketing. The objective given to us was to use creativity to create social media ads. I used Canva Pro to create this content and all the ideas of copy were created without use of AI, just based on my perception of what would be a good fit for these brands we did the exercise with. These brands included Morsl, a fictional cookie company in NY, and fictional content to Samsung as an exercising of understading and fitting the brand’s tone of voice and style.
Time Lapses
These videos highlight the journey from theory and instruction to practical implementation.
Google Ads Campaigns
Google Ads • Campaign Creation • Time Lapse
My professional life have been deeply impacted by great professionals who guided me as I learned and striving to study and increase my heard skills. This is the first of the videos that I originally recorded with the purpose of giving back, of sharing knowledge with other collegues at my department on my previous role so we could also be at the same page.
Meta Ads Campaigns
Meta Ads • Campaign Creation • Time Lapse
I’ve spent several hours of study, tests and practices at Meta Ads creating campaigns for the most diverse objectives. The campaign I’m creating in this video was a sample of a sales campaign I was creating, having created several of them during my career.
Dashboards with Looker Studio
Looker Studio • Data Visualization and Analytics • Time Lapse
How are we doing with our campaigns? Can we organize them all the the same place? How can we better visualize the direction we are going to? Where do we need improvement and ajustments?
These were some of the questions I heard frequently when managing marketing campaigns. Exploring the potential of Looker Studio I was able to create several dashboards as a standard action for every campaign we had, and the answers started comming!
Setting Up Conversion Tracking
Google Tag Manager • Conversion Tracking • Time Lapse
Each click tells a story behind it. Are the users doing the actions we expect them to do? How is the website being used?
This is when Google Tag Manager comes in. This powerful and free tool from Google allows us to connect analytics tools and conversion tracking systems in a easy way to the website. In this time lapse I set up Google Ads, Meta and Google Analytics conversion tracking.